Alfardan Jewelry, which was established in 1954, served as the group’s flagship business division showcasing world renowned jewelry brands. Alfardan Exchange was later established in 1971 as the first exchange house to fulfill Qatar’s need for reliable financial establishments after the nation experienced a rapid influx of foreign businesses. In light of Alfardan’s success with these business segments, Alfardan Properties was established in 1993 and went on to develop luxurious mixed use properties and high rise projects. Such projects include One Porto Arabia at The Pearl-Qatar, Alfardan Towers, Alfardan Centre, Alfardan Plaza, Burj Al Gassar, Alfardan Gardens, and the Kempinski Residence & Suites, Doha. Alfardan Hospitality was founded as a result of the group’s drive to create a unique brand of luxury lifestyle solutions, leading to the launch of Guerlain Spa, Alfardan, a leading spa brand. Alfardan Automotive was established in 1996 to offer well known luxury car brands such as Rolls Royce, BMW, MINI, Land Rover, Jaguar, Ferrari, and Maserati. Alfardan also offered motorcycle brands like Ducati, Triumph, Piaggio Group, Arctic Cat, Sand-X, KTM, BMW Motorrad, Vespa, Aprilia, Gilera, and MotoGuzzi. Prestige Cars was established soon after in order to address the need for luxury leasing and limousine rental services. The group also created Arabian Agencies Co. (ARACO), which distributes such things as Volvo construction equipment and SDLG heavy machinery. Alfardan Investment launched in 1996 in coordination with the Qatar Stock Exchange and manages the portfolio of Alfardan Group’s local shares. This investment group focuses on the buying and selling of Alfardan’s tradable stocks and shares. Alfardan Marine Services was founded in 2005 to serve Qatar’s marine industry.