The U.S. has well-established distribution channels for all sorts of retail enterprises. The retail services sector provides for a competitive environment that induces rigid business operations and encourages innovations that increase efficiency and reliability. The retail sector continues to grow, with total U.S. retail sales projected by the National Retail Federation (NRF) to grow 4.4% to reach $5.6 trillion, while broader industry valuations scale up to $7.8 trillion.

E-commerce sales continue to climb rapidly, with retail e-commerce sales expected to surge by over 10% to hit $1.62 trillion. The retail sector directly employs approximately 15.6 million people and supports more than 52 million jobs, solidifying its place as the nation's largest private-sector employer. Multiple opportunities exist for growth in the U.S. retail market for retail providers of all kinds and sizes, be it individual direct marketers, direct sellers, small-medium sized franchise unit owners, or large store operators.

Foreign direct investment into the U.S. retail sector has reached $198.6 billion. The U.S. houses some of the world's largest and most well-known retailers including Amazon, Starbucks, and Walmart.