US Sports Sector


Gold Medals won by the US at the Olympic Games


Major US Professional Sports Leagues

About the US Sports Sector

The US sports sector has been experiencing strong growth and over the past few decades, has developed into a global industry with record breaking levels of revenue and more market players than ever before. The market can be split up into four primary segments: gate receipts (ticket sales for live sporting events), sponsorship, media rights, and merchandising. The US sports market is among the largest in the world, earning billions upon billions of dollars a year in revenue.

On a global scale as well as in the US, gate receipts make up one of the largest sources of revenue in the sports sector. The largest source of revenue within the US sports market is the media rights market, where revenue is garnered through feed paid by radio, television, or internet broadcasters to distribute sporting events.

The media rights sector has increased greatly in the past decade due to how available media services are, going from $8.5 billion in revenue in 2016 to $20.14 billion in 2018.

The sponsorship sector, which includes revenues gained through payments made by companies to have their products associated with an event, team, or league, has also seen growth in recent years. Approximately $17.17 billion of revenues were generated through sponsorships in 2018, with projections for 2023 being as high as $20.65 billion.

The merchandising sphere, which includes everything from team jerseys to branded sports equipment, has grown slowly but steadily, with its revenues for 2023 being projected to reach over $15.4 billion. The US is home to many of the leading sports companies in the world such as Nike, Under Armour, Skechers, and Columbia Sportswear.